Daniel Andres
Managing Director & Co-Founder
- Location
- Heidelberg
- Languages
- German, English
- Studies
- Business administration (dual), M.A. (SRH Fernhochschule)
- Previously
- EGGER Group
Background
Daniel comes from B2B sales. After a dual business-administration degree and years in inside sales and key account management at EGGER Group, a manufacturer of wood-based panels, he founded Werbepresse in Heidelberg in 2021, the agency that became noord.
Approach
That background shapes his work: he approaches SEO and AEO from sales and the customer journey, not from rankings. As a listed OMT expert and an author for OMR Reviews and the OMT magazine, he writes about content and product hubs, AI-assisted SEO, and how brands become the authority in their field.
At noord
His work at noord starts with a diagnosis: he talks with the team behind the brand, asks the right questions, and separates the symptoms from the actual blocker before implementing, prioritised by what genuinely moves visibility in AI systems.
Focus
- GEO strategy
- Entity and brand work
- Diagnosis before implementation